Editorial Intelligence: Analytics for Better Decisions
We evaluate stories using engaged minutes, return reads, expert shares, and long-tail relevance scores. This helps editors prioritize sustained impact over short-term spikes. Analytics recommends deeper explainers when interest persists, honoring the craft of journalism with signals that reflect reader understanding, not just fleeting curiosity.
Editorial Intelligence: Analytics for Better Decisions
Headline tests can inform clarity and usefulness without drifting into sensationalism. We cap test durations, monitor sentiment, and reject statistically significant results that harm trust metrics. Editors retain final say, using analytics as a compass, not a ruler. Share headlines you found most helpful—your notes guide our next iterations.
Editorial Intelligence: Analytics for Better Decisions
In one newsroom sprint, a mid-cap earnings story underperformed despite strong fundamentals coverage. Postmortem analytics revealed timing and jargon density as key issues. The follow-up reframed cash flow dynamics with clear visuals, doubling engaged minutes. Want our quarterly editorial analytics recap? Subscribe and get behind-the-scenes insights.